Wingate by Wyndham engaged NM+U to launch a direct bookings campaign aimed at increasing traffic and reservations on WingateHotels.com. The goal was to use promotional incentives to generate measurable bookings while reinforcing the brand’s positioning and delivering a strong return on investment.
Challenge
With a short six-week campaign window, the challenge was to quickly build awareness, drive traffic to the website, and convert visitors into bookings. The offer (best available rate plus 2,000 bonus Wyndham Rewards points) was simple and compelling. Success relied on clearly communicating the promotion, creating on-brand, eye-catching creative, and aligning the message with Wingate’s trusted value proposition to convert interest into action.