About Us

NM+U is a global advertising and marketing agency specializing in the franchise and hospitality industries.

We are relentlessly focused on helping our clients achieve their goals. We offer a full range of marketing, advertising, digital, social media services and a dedicated team that is unmatched in building relationships.

 

All creative can be beautiful, but not all can be effective.

We believe that all great marketing starts with strategy. By first understanding the audience; their perspectives, needs, motivations and beliefs. Then, by combining these insights with a deep understanding of how products and services serve them we begin to steer away from the subjective and toward objective, smartly-crafted creative; where visuals take on meaning, messaging gains purpose, marketing strategies reveal themselves and platform strategies emerge.

How We Work

The NM+U Equation

1. Process + Flexibility

No two projects are ever the same. We approach every project with a plan in mind, but let the research and intuition guide us to find unique solutions every time.

2. Creative + Vision

If it isn’t innovative, its outdated. Yesterday’s great idea is tomorrow’s old news. We ideate with tomorrow in mind so that your brand stays ahead of the crowd, not lost in it.

3. Us + You

Collaboration is at the very core of who we are. Whether it’s exploring a whim or including you in our brainstorm process… we truly value a “more is more” philosophy.

4. Strategy + Planning

Just because you build it, doesn’t mean they’ll come. Brilliant ideas mean nothing if they aren’t created with goals and plans of how to achieve them.

5. Ideas + Execution

Having great ideas, supported by great plans is only the first step in uncovering diamonds. How they are executed determine how brightly those ideas will shine.

6. Research + Reaction

“Set it and forget it” is a motto for rotisserie cookers, not marketing. Once the plan is set, we continue to monitor and optimize to ensure the goals are being met.

Our Experts

Meet the Team

Armando Lopez

Armando Lopez

CEO
Jason Holloway

Jason Holloway

Strategic Creative Director
Edita Nudel

Edita Nudel

Account Supervisor
Marilys Caraballo

Marilys Caraballo

Account Supervisor
Ashley Allison

Ashley Allison

Social Media Director
Madeline Keller Asaro

Madeline Keller Asaro

Digital Marketing Manager
Gabriela Casado

Gabriela Casado

Account Supervisor
Rob Simpson

Rob Simpson

Art Director
Valeria Pereira

Valeria Pereira

Art Director
Tara McCarthy

Tara McCarthy

Art Director
Marina Morgan

Marina Morgan

Copywriter
Alan Magaña

Alan Magaña

Graphic Designer
Michelle Baumgard

Michelle Baumgard

Content Creator
Diana Rodriguez

Diana Rodriguez

Art Director
Ana Camila Villalobos

Ana Camila Villalobos

Want to see what NM+U can do for your business?

Let’s schedule a quick chat to talk about your goals and how we might help you reach them.