Mays & Belle Brand Identity

Mays & Belle Brand Identity and Positioning

Introduction

Mays & Belle is an upscale vacation rental brand committed to delivering elevated, luxury experiences for discerning travelers. With properties ranging from $5,000 to $125,000 per week and located in top-tier destinations around the world, the company needed a compelling brand identity to appeal to a high-end audience and stand out in the luxury property management space.

Challenge

The challenge was to relaunch Mays & Belle in a way that resonated with an elite clientele seeking distinctive, upscale stays. With a global portfolio of high-value vacation homes, the brand needed a refined and strategic visual and verbal identity that could communicate luxury, exclusivity, and trust.

Solution

NM+U began by crafting a creative strategy that started with naming. The new brand name—Mays & Belle—represents the elegance and detail of two individuals’ refined tastes while also serving as a homonym of the French phrase “Maison Belle,” meaning “beautiful home.” From there, a timeless logo and traditional design elements were paired with bold, modern imagery to strike the right balance between sophistication and approachability. The result is a cohesive brand identity that is as elegant as it is inviting—positioning Mays & Belle as a leader in luxury vacation rental marketing and high-end property management.