La Romana Chooses NM+U to Reposition, Rebrand and Relaunch the Destination for the U.S. Market

After a lengthy RFP process NM+U wins this new business; helping La Romana, Dominican Republic, break into the U.S. market through powerful branding and positioning, social media, and digital marketing. Starting with a immersive process, NM+U plans to uncover the most unique and attractive attributes of the destination, with the goal of identifying ways to make La Romana as iconic of a destination as both Punta Cana and Santo Domingo.