La Romana

Destination Branding

La Romana is a destination nestled in the SE part of the Dominican republic, largely overlooked by the North American audience as a travel destination, it has remained a hidden gem of the Caribbean. As the destination began to grown, La Romana launched an RFP to find the right partner to help grow awareness and drive traffic to the destination from North America.


Because the destination had never had an agency to work with, the web presences were not up to par with the North American audience’s expectations. The destination had no clear value proposition and no clear brand identity.


In order to create the positioning, branding, and materials extensive research on the site and interviews needed to be held with local stakeholders. After immersion NM+U concluded that destination’s culture, history, vibrance, and unique geography were the key to unlocking value proposition.

La Romana / Pattern Options
Brand Elements
Marketing Materials
Social Templates
Digital Templates