Wingate by Wyndham Direct Bookings Campaign

Introduction

Wingate by Wyndham engaged NM+U to launch a direct bookings campaign aimed at increasing traffic and reservations on WingateHotels.com. The goal was to use promotional incentives to generate measurable bookings while reinforcing the brand’s positioning and delivering a strong return on investment.

Challenge

With a short six-week campaign window, the challenge was to quickly build awareness, drive traffic to the website, and convert visitors into bookings. The offer (best available rate plus 2,000 bonus Wyndham Rewards points) was simple and compelling. Success relied on clearly communicating the promotion, creating on-brand, eye-catching creative, and aligning the message with Wingate’s trusted value proposition to convert interest into action.

Campaign Results

FACEBOOK

CTR (Click Through Rate)

vs. Facebook Industry Average
.26% CTR
0 %

CPC (Cost-Per-Click)

vs. Facebook Industry Average
$0.72 CPC
$ 0

CPE (Cost-Per-Engagement)

vs. Facebook Industry Average
$0.35 CPE
$ 0

YOUTUBE PRE-ROLL

View Rate

vs. YouTube Ave. View Rate
18.5%
0 %

CPC
(Cost-Per-Completion)

$ 0

GMAIL SPONSORED

CTR (Click-Thru-Rate)

vs. GSP Travel Industry
Average 7%-7.5%
0 %

CPC (Cost-Per-Click)

vs. GSP Travel Industry
Average $.19
$ 0

Total
Impressions

489,669

Campaign Elements

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