Guest Supply Worldwide Website
Introduction
Sysco Guest Supply had recently undergone a full rebranding initiative in partnership with NM+U. The updated brand identity—including a new name, visual system, and creative platform—positioned Guest Supply as the leading manufacturer and distributor of hotel supplies, including amenities, textiles, furniture, fixtures, and equipment.
Challenge
Following the rebrand, Guest Supply engaged NM+U to overhaul their e-commerce website, GuestSupply.com. The objective was to modernize the digital experience while aligning it with the new brand identity. To do so effectively, NM+U needed to assess the current online ordering system, understand its technical limitations, and analyze customer behavior and ordering trends across multiple user segments.
Solution
NM+U applied proven e-commerce website development best practices to create a modern, intuitive digital experience that aligned with Guest Supply’s updated branding. The redesigned site accommodated the brand’s expansive product catalog and multiple customer types, delivering a seamless and efficient shopping experience across all devices.
