Applebee's Restaurants - International Openings
Introduction
Applebee’s International restaurants teamed up with NM+U to develop a kit of marketing tools to support new restaurant openings.
Challenge
The main challenge was building a flexible tool kit that could be used in a variety of restaurants, whether standalone or inside shopping centers, and that would capture the value proposition of the brand and create anticipation about the upcoming opening.
Solution
NM+U developed a comprehensive set of marketing materials to be used both on-site, in the surrounding areas, and on digital channels to generate anticipation, build awareness, and create excitement about every restaurant’s upcoming opening.
Marketing Materials
