For hospitality and franchise brands, video marketing offers a unique way to tell stories, showcase experiences, and connect with customers on a personal level. As competition intensifies, leveraging video isn’t just beneficial—it’s critical to standing out and driving growth.

Let’s explore why video content works so effectively in these industries and how to craft strategies that captivate and convert.

Why Video Is Essential for Hospitality and Franchising

Video has become a dominant force in digital marketing, and for good reason. Studies show that people are 10 times more likely to engage with video than other forms of content. For hospitality and franchising, where the customer experience is everything, video captures the essence of what you offer in ways static images or text simply can’t.

Imagine a potential guest watching a sweeping view of your resort or a franchise prospect experiencing a day in the life of an owner—all without leaving their couch. Video delivers these moments with unparalleled impact, boosting engagement, retention, and trust. Data backs this up: viewers retain 95% of a message when watching a video, compared to just 10% with text.

The Impact of Video Marketing on Customer Engagement

Video has a remarkable ability to connect emotionally with viewers, making it a standout tool for engaging audiences. In hospitality, video can transport potential guests to your hotel, letting them virtually experience your amenities or the atmosphere of your destination. For franchises, video creates a vivid picture of what joining your brand looks like, bringing opportunities to life.

This sensory storytelling doesn’t just engage—it builds trust. Customers and prospects can see, feel, and imagine themselves in the experiences you’re offering, which ultimately drives higher conversion rates.

Crafting Video Content That Works

Creating effective video content starts with telling a story. Whether it’s the journey of a guest enjoying a stay at your hotel or the success story of a thriving franchisee, storytelling adds depth and meaning to your brand.

Quality is just as important as the story itself. High-production videos convey professionalism and build credibility, essential for standing out in the competitive hospitality and franchise markets. And don’t forget about optimization—ensuring your videos are mobile-friendly and keyword-rich means they’ll reach the right audience at the right time.

Choosing the Right Platforms and Formats

The key to successful video marketing is knowing where to share your content and how to tailor it for maximum impact.

On social media platforms like Instagram, Facebook, TikTok, and X, short, engaging clips work best. These can highlight a limited-time promotion, showcase a new property, or give a quick behind-the-scenes look. For more in-depth content, YouTube is ideal for longer videos such as virtual tours, customer testimonials, and educational pieces about your franchise model or hospitality offerings.

Formats matter, too. Virtual tours allow potential customers to explore your offerings from home, while testimonials bring authenticity and trust to your messaging. Behind-the-scenes videos humanize your brand, and live streaming adds an element of immediacy that creates excitement and connection.

How NM+U Brings Video Strategies to Life

At NM+U, we understand the unique needs of hospitality and franchise brands. We specialize in crafting video content that tells your story, resonates with your audience, and drives measurable results. Whether it’s showcasing the elegance of a hotel, capturing the potential of a franchise opportunity, or promoting your brand on the right platforms, our expertise ensures your video content delivers.