A term first coined is 2009 is more relevant than ever. The rise of bleisure: a new frontier in hospitality marketing
A term first coined is 2009 is more relevant than ever. The rise of bleisure: a new frontier in hospitality marketing. In the evolving landscape of hospitality, “bleisure”—a blend of business and leisure travel—continues to be a significant trend. This hybrid travel model is impacting how hotels and travel marketers approach their strategies, offering an […]
Franchise expansion in emerging markets: tapping into growing tourism and middle-class populations
Franchise expansion in emerging markets: tapping into growing tourism and middle-class populations In recent years, franchisors have increasingly turned their attention to emerging markets, recognizing the potential these regions hold. With expanding middle-class populations and significant improvements in infrastructure, these markets present a fertile ground for franchise growth. Today we explore the key factors driving […]
Building brand awareness and loyalty through ghost kitchens and virtual restaurants
Building brand awareness and loyalty through ghost kitchens and virtual restaurants. The rise of ghost kitchens: Ghost kitchens and virtual restaurants are reshaping the F&B industry, offering a cost-effective way for brands to expand without physical locations. These delivery-only models have surged in popularity with the rise in online food ordering, providing an efficient avenue for […]
