The brand engaged nm+u to develop a comprehensive creative strategy and messaging platform to support its new “Modern Life in Balance” positioning. Additionally, nmu+u was asked to clearly highlight the brand’s key selling attributes including their award-winning hotels, their business-traveler-friendly features and the Wyndham Rewards loyalty program.
nm-u conducted a comprehensive analysis of the brand, the-audience and its competition to identify a truly differentiated way to bring the brand’s positioning to life. The resulting creative platform, centered under
the tagline “LET’S CONNECT” describes a brand that embraces the hectic lifestyle of the brand’s audience. Here modern travelers can multitask in comfort, stay productive, rewarded and connected to their routines during their travels.