Wyndham Hotels & Resorts

Wingate by Wyndham Brand Refresh

Wingate by Wyndham, a midscale hotel brand with nearly 200 properties across North America. The brand wanted to build awareness of their award-winning hotels, business-traveler-friendly features, and the Wyndham Rewards loyalty program with busy, on-the-go customers.


Wingate by Wyndham engaged NM+U to devise a comprehensive creative strategy and messaging platform to support the “Modern Life in Balance” brand positioning while highlighting their key selling attributes.


NM+U conducted an extensive brand analysis of their competition, to identify the essential core of Wingate by Wyndham’s brand identity and differentiators. Our team built a creative platform, centered under the tagline “LET’S CONNECT,” appealing to business travelers who want to stay productive, earn rewards, and maintain their busy routines in comfort.

Brand Elements
Brand Photography
On-Property Collateral
Print Templates
Digital Templates