Wyndham Hotels & Resorts

Wingate by Wyndham Brand Refresh

Wingate by Wyndham is an award-winning, midscale hotel with nearly 200 properties across North America. The brand targets business travelers thanks to its portfolio of highly consistent hotels and range of amenities included in the price.


The brand engaged nm+u to develop a comprehensive creative strategy and messaging platform to support its new “Modern Life in Balance” positioning. Additionally, nmu+u was asked to clearly highlight the brand’s key selling attributes including their award-winning hotels, their business-traveler-friendly features and the Wyndham Rewards loyalty program.


nm-u conducted a comprehensive analysis of the brand, the-audience and its competition to identify a truly differentiated way to bring the brand’s positioning to life. The resulting creative platform, centered under
the tagline “LET’S CONNECT” describes a brand that embraces the hectic lifestyle of the brand’s audience. Here modern travelers can multitask in comfort, stay productive, rewarded and connected to their routines during their travels.

Brand Elements
Onsite Collateral
Print Templates
Digital Templates