Wingate by Wyndham Brand Refresh
Wingate by Wyndham, a midscale hotel brand with nearly 200 properties across North America. The brand wanted to build awareness of their award-winning hotels, business-traveler-friendly features, and the Wyndham Rewards loyalty program with busy, on-the-go customers.
Challenge
Wingate by Wyndham engaged NM+U to devise a comprehensive creative strategy and messaging platform to support the “Modern Life in Balance” brand positioning while highlighting their key selling attributes.
Solution
NM+U conducted an extensive brand analysis of their competition, to identify the essential core of Wingate by Wyndham’s brand identity and differentiators. Our team built a creative platform, centered under the tagline “LET’S CONNECT,” appealing to business travelers who want to stay productive, earn rewards, and maintain their busy routines in comfort.
