A Full-Page Ad in The Knot was an opportunity for Dolce Hotels & Resorts to increase brand awareness for this key audience. To capture the “true” feel of events at the properties, the brand chose to use a real photo of a recent wedding. Simple and understated, the ad was eye-catching and helped those thumbing through to experience a moment that truly captured the essence of the brand.
So many of life’s great pleasures start with Home… hence the campaign that has been running monthly in BH&G Magazine for close to 3 years now. Using brand photography NM+U continues to vary the message for the season and the issue, offering infinite variety in a magazine that sees close to 32 million readers per month. These ads are often picked up in sister publications like People Magazine and Country Homes.
During the COVID-19 crisis, the brand wanted to be present and comforting to their consumers. Putting aside one month’s full-page ad in BH&G in favor of a 2-page spread, the brand leaned into it’s tagline, and offered a message of hope and solidarity.
Capitalizing on the new branding and the attitude of “make the most of every trip,” the brand saw a target in the fitness market. These ads feature custom photography from inside the hotels while encapsulating the brand value proposition.
Franchise ad templates that need to be highly customizable can often end up being boring and rigid. However, with the right amount of brand standards and photo space, NM+U created templates that are eye-catching and can still meet any challenge in any market.