The brand team partnered with Tommyrotter Distillery to create a series of influencer videos. The NM+U team leveraged those produced assets and edited a content series to fuel a digital campaign designed to drive views, engagement, and bookings. Through a phased approach, the campaign targeted people at various stages of the booking funnel with a variety of objectives, ad formats, and placements.

The Shorty Awards honor individuals and organizations for best-in-class Social Media content. The Embracing Character influencer campaign was launched to showcase the unique property experience, reflect shared values, build engagement with the target audience and demonstrate the nature of being a soft brand. NM+U was integral in the digital marketing strategy and execution behind the exceptional ROI.

Adapt the client-supplied content series to develop a variety of ad and content formats to drive the marketing campaign. Implement and track the campaign across all social media channels.