NM+U was engaged to re-brand Guest Supply with two clear objectives: position it as a credible supplier option for luxury and independent hotels who tend to prefer more boutique suppliers and leverage the power of the Sysco brand while also leveraging Guest Supply’s own heritage and focus.
Sysco Guest Supply
Brand Development & Positioning
Sysco Guest Supply is the world’s largest supplier of hotel amenities and a global leader in other key hotel supply areas such as linens, furniture, fixtures and equipment. nm+u was engaged to re-brand Guest Supply with two clear objectives:
- Position it as a credible supplier option for luxury and independent hotels who tend to prefer more “boutique” suppliers.
- Leverage the power of the Sysco brand while also leveraging Guest Supply’s own heritage and focus.
Challenge
Solution
The agency conducted a comprehensive discovery exercise to identify key business needs. The brand’s 360-degree update has re-invigorated both employees and clients, reminding them of their position as market leaders. The consistency among all collateral and communications has added a layer of sophistication, and ease-of-reference across their hundreds of yearly touchpoints.
