ERA is the only real estate brand that embodies and understands that real estate is primarily a local-focused business. While it's a global brand, recognized in nearly 40 countries around the world, it's the agents and brokers who make business happen as the primary contact points.
The challenge was to define and highlight the benefits of affiliating with a national brand while articulating ERA can help companies grow while maintaining their individuality. Local brokers need to understand they’re still in control and have local equity, but can take advantage of the tools, resources, and programs often out of reach for independent brokers.
NM+U developed CORNER YOUR MARKET to help ERA convey they have tools to help affiliates “corner” their local market and that they understand real estate doesn’t happen at the national level, but on corners in small towns and neighborhoods. The new creative development incorporated specific elements, such as triangles (reflective of the brand icon and a location device) and map-like patterns, to exemplify these concepts. Every detail of CORNER YOUR MARKET successfully emphasizes what ERA can do for real estate professionals.