Mays & Belle

Brand Launch

Text...

Challenge

The challenge was to relaunch an upscale vacation rental property company. With properties around the world and ranging from $5,000/week to $125,000/week the brand needed to appeal to a very specific audience.

Solution

NM+U began by creating a new brand name; representing not only the style and attention of two individuals, but combining to create a hominem of the French “Maison Belle.”

The new logo reflects a timeless, traditional style, while the images and layouts are bold, modern aesthetic.

Digital
Photography