When NM+U began working with the Laughing Man, they had recently undergone a (yet-to-be-released) rebrand. It was our job not only to take that to the next level, but to do so keeping a franchise environment in mind.

NM+U had to create extremely ownable brand-atory elements that would help the brand achieve awareness at a critical mass in any new region it opened… but also to create a series of scalable, easily editable, multi-use creative templates that could be used by new franchisees of varying levels of marketing sophistication.