The challenge was to feature the new dishware with existing menu
items, as well as convey the quality of the dish through the use of
ingredient cues, props and lighting in an appetizing way.

with roughly two months of planning and pre-production culminating
in a two-day studio shoot, the nm+u team was able to deliver 50+ dish
images on time and on budget. Lighting, prop styling, post-production
and coloration were intentional focuses in order to achieve the look
and feel that now makes up the IHOP menu photo style.