Howard Johnson engaged NM+U for a digital marketing initiative driven by the insight that swimming pools influence most economy hotel bookings.
NM+U had previously served as HoJo’s digital and social media agency. As such, we had been testing methods for tracking booking conversions with significant success and this made NM+U a natural partner to create and implement a direct-bookings campaign to support the brand’s summer travel season.
Using the summer promotion (Stay 2 nights, save 20% + 1,000 Wyndham Rewards Points) NM+U had a 6-week window to increase awareness, drive traffic, and generate bookings through the brand’s website.
NM+U shot and produced a series of videos that were promoted using a combination of boosted videos, YouTube pre-roll, blog posts and programmatic ads to drive top-of-funnel awareness.
Viewers were retargeted using Facebook/Instagram Ads, boosted static offers, Facebook experiences and static conversion ads. All interactions were tracked by a deeply integrated conversion pixel that was set up to follow the customer journey up to and including purchase.