After the rebrand of Hawthorn Suites by Wyndham was complete, the need for a commercial to support it was necessary. The videos were to run on social and digital channels and to define the core value proposition of the brand.
The challenge was to embody the new concept of “Stay Hawthorn. Stay as you are” while showing off not only the home-like aspects of hotels, but also to feature the amenities of the hotel in a way that showed off the benefit to the consumer in a fun and “ownable” way.
NM+U created this series of videos called “We the Travelers” using multiple generations of travelers and defining what it is that different types of extended stay travelers might want in a stay, both in leisure and business travel, and illustrating that the Hawthorn Suites by Wyndham brand delivers for all.
With a very tight budget and planning period, pre-production and location scouting culminating in a two-day, shoot in St. Clairsville, OH the NM+U team was able to deliver this series of 3 videos in less than 7 weeks total and on budget.