NM+U creates a yearly kickoff video to begin the General Assembly as well as the presentations utilized by each of the year’s presenters. In addition to yearly conferences, Guest Supply makes a presence at every major industry tradeshow as well. NM+U is tasked yearly with helping to define the theme, the look and feel (or branding) to best encapsulate it throughout, as well as creating all the environmental and ambient creative needed to fill the space.