Refreshing a highly recognized and well-known brand such as Clarion comes with challenges. The goal was to develop an updated brand identify while preserving defining markers to remain recognizable to hotel owners and consumers
Choice Hotels
Clarion Brand Development
The Clarion hotel brand is ubiquitous throughout the U.S. and can be found in every state and major city. While they have been around for some time, the hotels are modern and continuously evolving, and they needed a refresh with updated brand marketing to reflect that.
Challenge
Solution
NM+U developed an updated creative platform and lively look that still retained familiar, iconic Clarion Hotel elements. the team created patterns, and updated color palette, a modern typeface, and several elements that all work together to make the new creative development cohesive, vibrant, and modern.
Branding & Marketing Materials
Photography
