Better Homes & Gardens Real Estate

Real Estate Talent Attraction Website

Create a talent attraction website that leverages the new BE BETTER campaign. Be light, bright, airy, colorful and full of information that can portray the benefits of joining the BHGRE brand.

Challenge

As an information heavy site, with a very B2B focus, the challenge is to make it commercially effective but also visually effective in representing the brand campaign and positioning.

Solution

nm+u’s solution was to rely heavily on best practices in UX and UI, while first laying out a rock-solid site-map and wireframe. This allows the site to be full of information without being overwhelming… and equally useful on mobile, tablet and desktop.