Better Homes & Gardens Real Estate

Real Estate Talent Attraction Website

Better Homes and Gardens Real Estate was in need of a talent attraction website to leverage the new BE BETTER campaign. It needed to be bright, airy, colorful, and full of information illustrating the benefits of joining the BHGRE brand.


With a heavy amount of information and a B2B focus, the challenge was to make the site commercially and visually effective in representing the brand campaign and positioning.


NM+U relied heavily on UX and UI best practices while laying out a rock-solid site map and wireframe. This resulted in a site containing a plethora of details that were easy to navigate without being overwhelming. It’s easy to use on mobile, tablet, and desktop while communicating all it needs to.