Better Homes & Gardens® Real Estate

B2B: Be Better® Campaign

Better Homes & Gardens Real Estate is known as the industry’s only true lifestyle brand. That designation and the iconic brand name come with consumer trust, and the affiliated agents and brokers who join experience the benefit of name recognition and more.


The challenge was to quickly and efficiently share all of the emotional and rational benefits of joining the BHGRE brand in an ad campaign.


Instead of “telling” the whole story, NM+U devised a way to “show” the entire story in a single visual, drawing interest and attention to the value proposition. The creative strategy also positioned the rest of the work to utilize more abstract and interesting compositions. The creative development displays all of the fantastic benefits affiliates can gain access to in a compelling way.

For Social Tool

"10 Reasons Why"