The challenge was to quickly and efficiently share all of the emotional and rational benefits of joining the BHGRE brand in an ad campaign.

Instead of “telling” the whole story, NM+U devised a way to “show” the entire story in a single visual, drawing interest and attention to the value proposition. The creative strategy also positioned the rest of the work to utilize more abstract and interesting compositions. The creative development displays all of the fantastic benefits affiliates can gain access to in a compelling way.