AKAM manages over 70,000 units across NYC, had recently expanded into the South Florida market, and had plans to grow much further. Because of all this it was important to evolve the brand to reflect all that has made the brand what it is today, and all that will make it what it is on its way to becoming.

As a Manhattan staple, AKAM is known as a sophisticated company; vibrant and passionate about doing all they could to help create communities and to help them thrive. By identifying the pillars that have always made this true NM+U created a new messaging platform and brand position that would be used to craft an all-new, re-imagined website, marketing plan, internal communications platform and all new look and feel.