Trademark Collection by Wyndham

SEM: Recruitment Marketing Efforts

As a newer soft brand with a diverse portfolio, Trademark Collection was looking to increase visibility in North America and communicate their new, more authentic brand identity to a broader audience.


The Trademark team partnered with Tommyrotter Distillery to create a series of influencer videos. The NM+U team took those produced assets and edited a series of content to fuel an ad campaign designed to drive views, engagement and bookings through a phased approach, targeting people at various stages of the booking funnel with a variety of objectives, ad formats, and placements.

Shorty Award Finalist

The Shorty Awards honor individuals and organizations for best-in-class Social Media content. The Embracing Character influencer campaign was launched to showcase the unique property experience, reflect shared values, build engagement with the target audience and demonstrate the nature of being a soft brand. NM+U was integral in the digital marketing strategy and execution behind the exceptional ROI.

2023 Results


YoY Change



YoY Conversions



% of Plays Completed






Total Unique Users


How We Did It

Facebook Ads / Facebook Experiences / Instagram Stories / Instagram Carousel Ads / Funnel Creation

NM+U develops highly targeted ad campaigns designed to find applicants to fill specialized roles. We find audiences and build interest with passive applicants while making sure that active job seekers find Baptist Health’s opportunities first. Beyond job postings; we work tirelessly to: display first on relevant searches, find applicants on the open web, and spread messaging on social media. Besides digital ads, we deploy SMS and email campaigns and develop landing pages that target and retarget, all with the goal of finding the right applicant for the job.

Creative Samples