Baptist Health

SEM: Recruitment Marketing Efforts

Baptist Health is a healthcare system with over 12 hospitals, 100+ offices and outpatient centers, and 27k employees. Named one of Fortune’s 100 Best Places to Work for 23 years in a row they are considered one of the premier employers in South Florida.


South Florida is a rapidly growing, with several competing healthcare systems coupled with post-pandemic employment pressures Baptist Health faces tough competition for hard-to-source healthcare workers, particularly in the areas of nursing and specialized patient care roles. NM+U develops and deploys a comprehensive digital recruitment marketing strategy including SEM, Programmatic Display Advertising, Social Advertising, and many more confidential sources.    

2023 Results

All Platforms

Total Applications


All Platforms

Conversion Rate
(% of visitors who apply)



Average Conversion %
(% of visitors converted
to applicants)



Average CTR



Average CPC


How We Did It

NM+U develops highly targeted ad campaigns designed to find applicants to fill specialized and hyper-specialized roles. We find audiences and build interest with passive applicants while making sure that active job seekers find Baptist Health’s opportunities first. Beyond job postings; we work tirelessly to: display first on relevant searches, find applicants on the open web, and spread messaging on social media. Besides digital ads, we deploy SMS and email campaigns and develop landing pages that target and retarget, all with the goal of finding the right applicant for the job.