Artificial Intelligence (AI) is revolutionizing the marketing industry, bringing innovation and efficiency to creative client work. At NM+U, we’ve embraced AI to deliver exceptional results for our clients, using cutting-edge tools and techniques to enhance our creative processes. This blog post explores examples of how we’ve creatively used AI in our recent projects. 

Better Homes & Gardens Real Estate 

Problem: As a brand that has existed for over 100 years, BHGRE is known for style and grace. We needed to create a presentation that showed off the brand’s essence, but we had no money for a photo shoot and didn’t want to do it graphically only. So, we came up with the plan to use AI to create imagery that would bring it to life. 

Solution: 

• Create a consistent series of branded images to be used in presentations 

• The equivalent of a photo shoot without any of the cost 

• Gained 100% control over all elements, with none of the overhead and in a fraction of the time 

• Because of our expert AI operators, we were able to control all elements of the photo series including: models, houses & settings, facial expressions & poses, camera angles, wardrobe, consistent style, coloring, lighting 

Trevello 

Problem: Struggling to stand out in a crowded travel industry, Trevello, already distinguished as a leading host travel agency in Canada, needed a distinctive brand identity to resonate with modern traveler advisors and travelers in the US market. Trevello aimed to create a memorable and engaging brand experience by redefining its visual and verbal communication and launching a new website.

Solution: 

• Create a consistent series of branded images to be used in all brand deliverables 

• The equivalent of a photo shoot without any of the cost 

• Gained 100% control over all elements, with none of the overhead and in a fraction of the time 

• Because of our expert AI operators, we were able to control all elements of the photo series including: models, settings, facial expressions & poses, camera angles, wardrobe, consistent style, coloring, lighting 

IHOP Mexico 

Problem: As a long-term client, we are always looking for ways to introduce new, budget-friendly creative to the table. So, when IHOP saw a need for lifestyle imagery we didn’t have in our existing library, we jumped at the chance to deliver faster, more cost-effective solutions.  

Solution: 

• Over the course of many campaigns, we created photos that would pay off the main ideas 

• The equivalent of a photo shoot without any of the cost 

• Gained 100% control over all elements, with none of the overhead, and in a fraction of the time 

• Because of our expert AI operators, we were able to control all elements of the photo series including: models, settings, facial expressions & poses, camera angles, wardrobe, consistent style, coloring, lighting 

Guest Supply

Solution: 

• A video created entirely from AI 

• Photos created in Midjourney 

• Stock videos stylized to be consistent with AI 

• The voiceover is AI

• The video script was written by a copywriter  

The Importance of an AI Expert/Operator 

While AI has incredible potential, it’s crucial to remember that it is only as effective as the person operating it. An AI expert/operator plays a pivotal role in ensuring that the right tools are used and the correct inputs are provided. Without proper oversight, the output can be not only useless but potentially harmful to the process. Just like having an inept employee in charge of oversight between two departments can lead to chaos, mismanaged AI can disrupt workflows and lead to inaccurate results. 

An AI expert ensures that the AI systems are well-maintained, updated, and used effectively to achieve the desired outcomes. They bring human intelligence and intuition to the AI processes, bridging the gap between technology and real-world applications. 

At NM+U, we pride ourselves on our innovative use of AI to deliver exceptional results for our clients. Our expertise in AI-driven marketing strategies has helped brands like Better Homes & Gardens Real Estate, Trevello, IHOP Mexico, Guest Supply, and more achieve remarkable success. 

AI is transforming the marketing landscape, and with the right expertise and tools, it can unlock new opportunities for creativity and growth. As a full-service global marketing agency, we specialize in branding, advertising, social, and digital work for clients in the hotel, travel, and franchise industries. If you’re looking to elevate your marketing and communications strategies, contact us today to learn how we can assist your business.