Artificial Intelligence (AI) is transforming how brands connect with their audiences, offering endless possibilities for innovation and creativity. At NM+U, we’ve harnessed the power of AI to elevate our marketing strategies, blending advanced technology with human expertise to deliver results that stand out. In this blog, we’ll take you behind the scenes of our AI-driven projects, showcasing how we use these tools to push creative boundaries and deliver exceptional outcomes for our clients.

Better Homes & Gardens Real Estate 

Problem: As a brand that has existed for over 100 years, BHGRE is known for its style and grace. We needed to create a presentation that showed off the brand’s essence, but we had no money for a photo shoot and didn’t want to do it graphically. So, we devised a plan to use AI to create imagery and bring it to life. 

Solution: 

• Create a consistent series of branded images to be used in presentations. 

• It is the equivalent of a photo shoot without any of the cost. 

• Gained 100% control over all elements, with none of the overhead and in a fraction of the time. 

• Because of our expert AI operators, we could control all elements of the photo series, including models, houses & settings, facial expressions & poses, camera angles, wardrobe, consistent style, coloring, and lighting. 

Trevello 

Problem: Struggling to stand out in a crowded travel industry, Trevello, already distinguished as a leading host travel agency in Canada, needed a distinctive brand identity to resonate with modern traveler advisors and travelers in the US market. Trevello aimed to create a memorable and engaging brand experience by redefining its visual and verbal communication and launching a new website.

Solution: 

• Create a consistent series of branded images for all brand deliverables. 

• It is the equivalent of a photo shoot without any of the cost. 

• Gained 100% control over all elements, with none of the overhead and in a fraction of the time 

• Because of our expert AI operators, we could control all elements of the photo series, including models, settings, facial expressions & poses, camera angles, wardrobe, consistent style, coloring, and lighting. 

IHOP Mexico 

Problem: As a long-term client, we always look for ways to introduce new, budget-friendly creative. So, when IHOP saw a need for lifestyle imagery we didn’t have in our existing library, we jumped at the chance to deliver faster, more cost-effective solutions.  

Solution: 

• Throughout many campaigns, we created photos to pay off the main ideas. 

• It is the equivalent of a photo shoot without any of the cost. 

• Gained 100% control over all elements, with none of the overhead, and in a fraction of the time. 

• Because of our expert AI operators, we could control all elements of the photo series, including models, settings, facial expressions & poses, camera angles, wardrobe, consistent style, coloring, and lighting. 

Guest Supply

Problem: Every year, for the Guest Supply conference, we create a video designed to introduce the theme in a powerful and emotional way. In 2023, the theme of the conference was“What’s Next” so we we pushed the boundaries of video production by only using AI throughout the video.  

Solution: 

• A video created entirely from AI.

• Photos created in Midjourney. 

• Stock videos are stylized to be consistent with AI. 

• The voiceover is AI.

• A copywriter wrote the video script.  

The Importance of an AI Expert/Operator 

While AI has incredible potential, it’s crucial to remember that it is only as effective as the person operating it. An AI expert/operator plays a pivotal role in ensuring that the right tools are used and the correct inputs are provided. Without proper oversight, the output can be not only useless but potentially harmful to the process. Just like having an inept employee in charge of oversight between two departments can lead to chaos, mismanaged AI can disrupt workflows and lead to inaccurate results. 

An AI expert ensures that the AI systems are well-maintained, updated, and used effectively to achieve the desired outcomes. They bring human intelligence and intuition to the AI processes, bridging the gap between technology and real-world applications. 

At NM+U, we pride ourselves on our innovative use of AI to deliver exceptional results for our clients. Our expertise in AI-driven marketing strategies has helped brands like Better Homes & Gardens Real Estate, Trevello, IHOP Mexico, Guest Supply, and more achieve remarkable success. 

AI is transforming the marketing landscape, and with the right expertise and tools, it can unlock new opportunities for creativity and growth. As a full-service global marketing agency, we specialize in branding, advertising, social, and digital work for hotel, travel, and franchise clients. If you want to elevate your marketing and communications strategies, contact us today to learn how we can assist your business.