About
NM+U:
Navigant Marketing + You.
The +U is the whole point.
In 2017, Navigant Marketing rebranded to NM+U. The name is a philosophy as much as it is a brand. NM is the agency — 25+ years of operational depth across franchise systems, travel, hospitality, and multi-unit business. +U is the client, the team, the collaborator — the partnership without which the agency can’t do its actual job. The work happens through genuine collaboration. The +U is not decoration. It’s the operating principle.
What we believe — and how it shows up in the work.
Insight-First.
Complexity → Clarity.
Embedded.
Cross-Departmental.
Purposeful Only.
A short timeline.
Today
An independent agency operating across 12 global locations, with average client relationships of 8+ years. Minority-owned and based in Miami.
1997
Navigant Marketing is founded in Miami, with a focus on travel and hospitality brands.
2000
Established long-running relationships across the travel technology and car rental industries.
2004
Multi-brand work expands across travel, destination marketing, franchise sales, and system-wide activation.
2009
Relationships with Choice, Wyndham, Anywhere Real Estate, and others deepen.
2014
Enters the franchise food & beverage industry, establishes multinational relationships with two leading casual dining brands.
2015
Team expansion into Mexico.
2016
Navigant Marketing becomes NM+U. The name is a philosophy as much as it is a brand.
2020
Covid 19 pandemic further accelerates NM+U’s philosophy of embedding itself into its clients’ businesses to develop integrated solutions in a challenging market.
2024
Global capability expands across strategy, creative, digital, and performance work.
2025
Team expansion into Canada.
2026
The agency enters its next chapter with nearly 30 years of operational expertise and the perception gap analysis as its strategic focus.
Our Leadership Team
A boutique agency with a global footprint.
We’re 25 people, depending on what’s active. Based in Miami.
The team operates across North America, Latin America, Europe.
The 8+ year relationship is not a sales statistic. It’s evidence.
Our average client relationship is more than eight years long. We’re not talking about the retainer number — we’re talking about the duration of what it means. Long relationships let the conversation keep holding up. The strategy keeps producing. The relationship goes deeper with trust, not friction.
An agency that closes the perception gap for other businesses has no perception gap of its own when it comes to retention.
The first conversation
Find out exactly where your perception gap is costing you growth.
The Perception Gap Analysis is one focused conversation. 45 minutes. Two NM+U strategists. You leave with three things: where your business is being misread, what that’s costing, and what to fix first.
No pitch. No obligation. Useful or your time back.
Free. No pitch. No obligation. About 45 minutes. We come with research done.
