Better Homes and Gardens Real Estate: Be Better Campaign
Better Homes & Gardens Real Estate: Be Better Campaign
Introduction
Better Homes & Gardens Real Estate (BHGRE) stands apart as the only true lifestyle brand in the real estate industry. The iconic name brings built-in consumer trust, and agents and brokers benefit from powerful brand recognition and marketing support that sets them apart in a competitive market.
Challenge
The key challenge was to clearly communicate the emotional and rational benefits of joining the BHGRE network—ranging from lifestyle brand affiliation to industry-leading tools—in a way that was both quick and impactful for a franchise sales and recruitment campaign.
Solution
NM+U developed a creative brand strategy that prioritized visual storytelling over copy-heavy tactics. Rather than explaining the benefits at length, the campaign showed the value of BHGRE affiliation through a bold and unified visual composition. The approach drew interest while allowing for abstract, engaging creative executions that highlighted the lifestyle-driven appeal of the brand. The final assets clearly conveyed the tangible and intangible value that makes BHGRE a standout choice in real estate franchise marketing.