Radisson Red Launch Campaign
Introduction
Radisson RED, the bold and unconventional brand from Radisson Hotel Group, partnered with NM+U to develop a hotel launch strategy that could be replicated across multiple cities while staying true to RED’s rebellious spirit. As the brand expanded into new markets, the challenge was to craft a campaign that captured the essence of each location while reinforcing Radisson RED’s distinct identity.
Challenge
With rapid brand expansion, Radisson RED was set to launch in three very different cities—Miami, Portland, and Lima. The key challenge was ensuring that the hotel marketing campaign reflected each city’s unique culture while making it clear that RED belonged there. The campaign relied heavily on outdoor advertising, requiring visually impactful and locally relevant creative that resonated with modern travelers and urban explorers.
Solution
NM+U created a scalable hotel launch strategy, combining original photography, custom iconography, and bold copywriting tailored to each city. The creative approach fused local culture with Radisson RED’s signature personality, ensuring every launch felt authentic yet unmistakably RED. The outdoor advertising strategy maximized visibility while maintaining a clean, cohesive design bursting with energy. The result? A dynamic, adaptable campaign that successfully introduced Radisson RED to new markets while reinforcing its edgy, artistic brand identity.
Miami Launch
Miami practically invented R&R. Vibrant, one-of-a-kind, and Red to the core. These eye-grabbing installations remix Radisson RED’S bold aesthetic with local flavor to reflect a uniquely non-conformist hotel brand perfect for a city built on the art of getting away
Miami Launch Activations
Portland Launch
Portland loves an original—simple, clean, and RED through and through. These impactful installations blend Radisson RED’s bold aesthetic with local flair to capture the essence of a playfully unconventional hotel brand tailor-made for a famously non-conformist city.
Lima, Perú Launch
Bold. Vibrant. Brimming with authenticity. Few global destinations boast a history and culture as rich as Lima, and fewer still are more perfectly suited to a hotel brand as bold, connected, and playfully irreverent as Radisson RED.
