Laughing Man Coffee Franchise Program Launch

Franchise Program Launch

Introduction

Laughing Man Coffee is a unique coffee concept with a celebrity-backed founder and a strong mission, vision, and values. Based in Tribeca, it has built a reputation for having some of the best coffee in New York City, along with a loyal following. As the brand prepared to expand into franchising, NM+U was brought in to ensure a franchise launch strategy that would maintain brand integrity while setting up new locations for success.

Challenge

When NM+U began working with Laughing Man Coffee, the company had recently undergone a (yet-to-be-released) rebrand. Our task was to take that brand evolution to the next level, but with a franchise sales marketing approach in mind. The challenge was twofold:

Develop a brand identity that could achieve critical mass in new regions.
Create scalable marketing tools that could be easily adapted by franchisees of varying marketing experience levels.

The franchise expansion strategy needed to be flexible yet powerful, ensuring consistency across all locations while allowing local customization for new markets.

Solution

NM+U developed a set of ownable, franchise-focused brand elements designed to increase awareness in new franchise territories. This included a series of scalable, easily editable marketing templates that franchisees could use to launch and promote their locations effectively.

From location-specific advertising to social media assets and in-store branding, the system provided franchise owners with turnkey marketing solutions, helping them navigate franchise sales marketing without the need for extensive experience. This franchise marketing strategy ensured that Laughing Man Coffee could expand its footprint while keeping brand consistency intact.