ERA Real Estate Franchise Sales Marketing

ERA Real Estate Franchise Sales

Introduction

To build on the momentum of its “Corner Your Market” positioning, ERA Real Estate partnered with NM+U to create a comprehensive franchise sales marketing package. This initiative aimed to provide the franchise sales team with flexible, engaging materials that would support real estate franchise sales and help attract the right prospects.

Challenge

Selling a real estate franchise requires a careful balance. Franchise sales professionals need materials that can reach and engage prospects, but branding them too explicitly can deter potential buyers who want to explore opportunities discreetly. Additionally, with the real estate franchise sales cycle being long, sales teams require multiple touchpoints to keep prospects engaged over time. The challenge was to develop a franchise marketing strategy that would be highly effective while giving sales teams the flexibility to adapt based on different prospects’ needs.

Solution

NM+U worked closely with the ERA marketing team to develop a real estate franchise marketing package designed for long-term engagement. The content was structured to be delivered either as:

A one-time comprehensive mailing, or
A series of 10-15 smaller, targeted mailings to maintain engagement over time.

To address concerns about branding visibility, all materials featured ERA Real Estate’s new brand design elements, but without logos—ensuring that prospects could engage with the content discreetly. The package included a series of illustrated books highlighting key reasons to join ERA, along with custom mailing boxes and mail bags to help franchise sales teams distribute content strategically. Every element was carefully crafted to support lead generation, nurture franchise prospects, and reinforce ERA’s position as a leader in real estate franchising.