ERA Real Estate 50th Anniversary Conference Event Branding
Introduction
The ERA International Agent & Broker Conference is the flagship gathering for the ERA® Real Estate network, rotating to U.S. cities each year. To celebrate the brand’s 50th anniversary, ERA wanted a fresh, future-focused look that captured its heritage and energized its franchise community. As ERA’s agency of record, NM+U was tasked with delivering standout event branding that aligned with the company’s award-winning franchise branding platform.
Challenge
NM+U needed to create a bright, vibrant, and dynamic conference identity that honored ERA’s milestone year while matching the high creative bar set over the previous two years. The branding had to resonate with brokers and agents from hundreds of franchises—reflecting both the “Corner Your Market” and “In Your Corner” campaigns—without losing sight of the event’s celebratory tone.
Solution
Drawing inspiration from ERA’s updated brand system, NM+U designed a custom 50th-anniversary visual language featuring bold typography, energetic graphic elements, and a vivid color palette. This cohesive event branding expressed ERA’s forward-thinking spirit and legacy of innovation, ensuring every sign, screen, and stage moment reinforced the network’s unified message to its franchise community.
