Fueling franchise growth: mastering lead generation in franchise sales
Fueling Franchise Growth: Mastering Lead Generation in Franchise Sales Why Effective Lead Generation is Critical At its core, franchising depends on the symbiotic relationship between the franchisor—providing the brand, system, and support—and the franchisee—investing capital and managing day-to-day operations. Finding the right partners is paramount to maintaining brand integrity and fueling growth. Effective lead generation […]
A term first coined is 2009 is more relevant than ever. The rise of bleisure: a new frontier in hospitality marketing
A term first coined is 2009 is more relevant than ever. The rise of bleisure: a new frontier in hospitality marketing. In the evolving landscape of hospitality, “bleisure”—a blend of business and leisure travel—continues to be a significant trend. This hybrid travel model is impacting how hotels and travel marketers approach their strategies, offering an […]