Fueling franchise growth: mastering lead generation in franchise sales
Fueling Franchise Growth: Mastering Lead Generation in Franchise Sales Why Effective Lead Generation is Critical At its core, franchising depends on the symbiotic relationship between the franchisor—providing the brand, system, and support—and the franchisee—investing capital and managing day-to-day operations. Finding the right partners is paramount to maintaining brand integrity and fueling growth. Effective lead generation […]
Opportunities and dangers: the rise of AI-generated social media content
Opportunities and Dangers: The Rise of AI-Generated Social Media Content In our fast-paced digital landscape, brands are increasingly turning to AI-generated content to stay relevant and capitalize on trending topics. This approach allows companies to quickly produce visually appealing content in an effort to resonate with their audience. For example, some brands use AI to […]
Three mistakes that nascent franchise organizations frequently make
Three common mistakes made by nascent franchise organizations This month, we want to shine a spotlight on the mistakes that nascent franchise organizations frequently make. New franchisors often face a steep learning curve and prematurely launch brands without clear differentiators or compelling reasons to believe. Additionally, too often we see brands neglecting to leverage their […]
A term first coined is 2009 is more relevant than ever. The rise of bleisure: a new frontier in hospitality marketing
A term first coined is 2009 is more relevant than ever. The rise of bleisure: a new frontier in hospitality marketing. In the evolving landscape of hospitality, “bleisure”—a blend of business and leisure travel—continues to be a significant trend. This hybrid travel model is impacting how hotels and travel marketers approach their strategies, offering an […]
Franchise expansion in emerging markets: tapping into growing tourism and middle-class populations
Franchise expansion in emerging markets: tapping into growing tourism and middle-class populations In recent years, franchisors have increasingly turned their attention to emerging markets, recognizing the potential these regions hold. With expanding middle-class populations and significant improvements in infrastructure, these markets present a fertile ground for franchise growth. Today we explore the key factors driving […]
Building brand affinity through storytelling: how every brand can inspire connection
Building brand affinity through storytelling: how every brand can inspire connection. In a crowded marketplace, consumers are increasingly drawn to brands that tell a compelling story. While upscale brands often capture attention for their narratives, even smaller or less experiential brands can build strong connections through storytelling. Every brand, regardless of its size or focus, […]
Building brand awareness and loyalty through ghost kitchens and virtual restaurants
Building brand awareness and loyalty through ghost kitchens and virtual restaurants. The rise of ghost kitchens: Ghost kitchens and virtual restaurants are reshaping the F&B industry, offering a cost-effective way for brands to expand without physical locations. These delivery-only models have surged in popularity with the rise in online food ordering, providing an efficient avenue for […]