The Orange Plus

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Building brand awareness and loyalty through ghost kitchens and virtual restaurants

Building brand awareness and loyalty through

Building brand affinity through storytelling: how every brand can inspire connection

Building brand affinity through storytelling: how

Franchise expansion in emerging markets: tapping into growing tourism and middle-class populations

Franchise expansion in emerging markets: tapping

A term first coined is 2009 is more relevant than ever. The rise of bleisure: a new frontier in hospitality marketing

A term first coined is 2009

Three mistakes that nascent franchise organizations frequently make

Three common mistakes made by nascent

Opportunities and dangers: the rise of AI-generated social media content

Opportunities and Dangers: The Rise of

Fueling franchise growth: mastering lead generation in franchise sales

Fueling Franchise Growth: Mastering Lead Generation