Chugach Glacier Gateway Brand Identity
Introduction
Chugach Glacier Gateway is a one-of-a-kind cruise destination in Whittier, Alaska, where glacier-carved fjords, coastal rainforest, Native heritage, and wartime history converge. Brought to life through the leadership of Huna Totem Corporation in partnership with Norwegian Cruise Line, the destination offers travelers a distinct introduction to Southcentral Alaska while honoring the enduring presence of the Chugach and Sugpiaq peoples and the layered history of the region.
Challenge
NM+U partnered with Huna Totem Corporation to create a brand from scratch.
But before we could develop anything, we had to define it. What is Chugach Glacier Gateway? What makes it different? And how do you communicate that clearly across every touchpoint?
The real work was building that foundation by clarifying the value, the positioning, and the story so the brand had something real to stand on.
Solution
First, we defined the value proposition. Then we shaped a clear, easy-to-communicate brand position for Chugach Glacier Gateway. From there, we built a full brand system to carry that strategy across every touchpoint.
Our work included:
- Brand identity development
- Brand positioning
- Marketing strategy
- Website strategy and development
- Social media direction
- Supporting collateral and brand assets
The website was designed to reflect the destination itself – quiet, striking, and deeply connected to place. It clearly communicates what visitors can expect, from its setting in Whittier to its mix of Indigenous heritage, small-town character, and immersive experiences.
Brand Identity
Website Design
Swag
Collateral Materials
