Branding and Marketing

Introduction

AKAM is one of Manhattan’s leading property management companies, known for its service and commitment to community. With over 70,000 units under management across New York City and a recent expansion into South Florida, the company was preparing for continued nationwide growth. To support this evolution, AKAM partnered with NM+U to lead a brand refresh and website development initiative that would reflect where the company has been—and where it’s going.

Challenge

AKAM’s identity as a sophisticated, service-driven company was well established in NYC, but with the brand now expanding into new markets, it needed an updated platform to match. The challenge was to refresh the brand in a way that honored its reputation and legacy, while introducing a more modern, unified identity that could scale as the company continued to grow.

Solution

NM+U began by identifying the core brand pillars that have long defined AKAM—its professionalism, team focus, and forward-thinking approach. These insights informed the development of a new brand positioning and messaging platform, which would become the foundation for all marketing and communication efforts.

With this strategy in place, NM+U designed a new website for AKAM, bringing a clean, modern aesthetic and improved user experience to reflect the company’s evolution. The property management website was supported by a full suite of marketing tools, updated internal communications, and a refreshed visual identity. The result was a brand and digital presence that clearly communicates AKAM’s value—past, present, and future.