Better Homes and Gardens Real Estate: Distinctive Collection Luxury Program
Introduction
The Distinctive Collection is the luxury real estate program from Better Homes and Gardens® Real Estate (BHGRE), created to support affiliated agents and brokers as they serve the high-end market. From its inception, the goal has been clear: provide real estate professionals with the tools and marketing materials needed to promote luxury listings with style, sophistication, and impact.
Challenge
BHGRE wanted to offer its network of agents a suite of branded materials tailored for luxury real estate clientele—resources that would still align with the core BHGRE brand, but with a refined, elevated feel. The challenge was to strike the right balance: branding that maintained brand recognition while visually distinguishing the luxury tier as a premium offering.
Solution
NM+U created a clean, sophisticated design system for the Distinctive Collection branding, using a minimalist black-and-white palette, elegant typography, and open, spacious layouts. This luxury branding approach allows the properties to take center stage, while every detail—from blog visuals to listing presentations and sales collateral—reinforces the premium experience.
The result is a full suite of luxury real estate marketing materials that empower agents and brokers with everything they need to appeal to high-end clientele, market premium listings with confidence, and maintain consistency across all platforms.
Presentation Box
Brand Brochure
Print Ads
Quarterly Magazine
Blog
