Better Homes and Gardens Real Estate: Always Dreaming Campaign
Introduction
Better Homes & Gardens Real Estate (BHGRE) is a trusted real estate brand, backed by the 100-year legacy of Better Homes & Gardens. With a commitment to lifestyle leadership, exceptional service, and a purpose-driven approach, BHGRE sought a fresh campaign to reflect its evolving vision.
Challenge
After a decade of the Expect Better campaign, it was time for a refresh. The brand values remained unchanged—inspiring better living, delivering the highest levels of service, and guiding homebuyers and sellers through every stage of life. The challenge was to craft a new real estate marketing campaign that captured the essence of BHGRE’s mission while resonating with modern homebuyers and sellers.
Solution
Through strategic research, NM+U uncovered the core of what has made Better Homes & Gardens an enduring brand for over a century—the power of dreaming. The Always Dreaming campaign was built around the insight that BHGRE’s audience is always looking ahead, envisioning their next home, next move, and next chapter. While these dreamers span every generation, their dreams evolve with key life stages—whether it’s buying a first home, upgrading for a growing family, or finding the perfect place to retire. This real estate marketing campaign positioned BHGRE as the trusted partner that helps turn those dreams into reality.
Always Dreaming: Broker Campaign
