A term first coined is 2009 is more relevant than ever. The rise of bleisure: a new frontier in hospitality marketing

A term first coined is 2009 is more relevant than ever. The rise of bleisure: a new frontier in hospitality marketing. In the evolving landscape of hospitality, “bleisure”—a blend of business and leisure travel—continues to be a significant trend. This hybrid travel model is impacting how hotels and travel marketers approach their strategies, offering an […]