Grand Sirenis Hotels Charge NM+U With Increasing North American Presence in Social Media

Grand Sirenis Hotels sought out NM+U to help coordinate their North American social media efforts across two hotels, Grand Sirenis Riviera Maya and Grand Sirenis Punta Cana, to help penetrate the U.S. travel market. Through a combination of identifying brand value proposition and content creation strategies, the plan is to help with differentiation in a largely undifferentiated market.