The agency was tasked with conceptualizing and bringing to life a global campaign to raise awareness of the brand and expand the brand’s reach. 

Radisson for Life!, a sweepstakes campaign promising a single winner a stay at any Radisson in the world, every year, for the rest of his/her life. The campaign was open to participants from all over the world and was supported with a comprehensive media campaign across digital channels, as well as on-location at Radisson properties.