With around 20 properties spread over several territories, the challenge was to find a cost-effective and interesting way to highlight and ensure visibility to each property.

NM+U created a BuzzFeed style website where travelers could answer questions to test their Canada knowledge and then receive a recommendation on the Canadian property that would be most fitting for them, based on responses. The results page would not only highlight the property but also destination highlights. Both the website and supporting banner ads were created in both English and French.