Radisson Hotels & Resorts

Discover Canada Campaign

Radisson Hotels and Resorts was looking for a fun and engaging way to provide additional marketing support to their Canadian properties and increase bookings with their quarterly offer.


With around 20 properties spread over several territories, the challenge was to find a cost-effective and interesting way to highlight and ensure visibility to each property.


NM+U created a BuzzFeed style website where travelers could answer questions to test their Canada knowledge and then receive a recommendation on the Canadian property that would be most fitting for them, based on responses. The results page would not only highlight the property but also destination highlights. Both the website and supporting banner ads were created in both English and French.

Discover Canada Campaign:“How Much Canada Do You Know?” Quiz Website
Discover Canada Campaign:Digital Banners Ads