Applebee’s tapped NM+U as their International Agency of Record and tasked the agency with developing a comprehensive brand repositioning and creative strategy across all international markets.
Applebee’s is the world’s largest casual dining restaurant chain, present in the United States and nearly 20 countries around the world.
Applebee’s tapped NM+U as their International Agency of Record and tasked the agency with developing a comprehensive brand repositioning and creative strategy across all international markets.
After extensive research, NM+U developed a creative strategy anchored around the theme of Applebee’s “There’s Always a Reason to Celebrate.” The new brand positioning brought to life the premise that Applebee’s is more than a restaurant; it’s the backdrop for celebrations, from significant life events to everyday occasions.
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