As part of its 360 degree brand re-invention IHOP engaged nm+u as its International Agency of Record. Our first task was the development of a new brand positioning and creative strategy for all IHOP International markets.
IHOP is the world’s most famous breakfast-inspired restaurant brand. A brand that has been delighting guests with delicious, sumptuous pancakes and other innovative menu items since 1958.
As part of its 360 degree brand re-invention IHOP engaged nm+u as its International Agency of Record. Our first task was the development of a new brand positioning and creative strategy for all IHOP International markets.
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