Menu Design & Food Photography

IHOP traded in their traditional white dishware, for colorful and bright new plates and bowls. In addition, there were also brand new menu items. As a result, the need for new menu photography was essential.


The challenge was to feature the new dishware with existing menu items, as well as convey the quality of the dish through the use of ingredient cues, props and lighting in an appetizing way.


With roughly two months of planning and pre-production culminating in a two-day studio shoot, the nm+u team was able to deliver 50+ dish images on time and on budget. Lighting, prop styling, post-production and coloration were intentional focuses in order to achieve the look and feel that now makes up the IHOP menu photo style.

IHOP Core menu
Grinch menu insert
Milkshake Campaign menu insert
Winter Wonderland menu insert
AYCE menu insert
Addams Family menu insert