The challenge was to embody the new concept of “Stay Hawthorn. Stay as you are” while showing off not only the home-like aspects of hotels, but also to feature the amenities of the hotel in a way that showed off the benefit to the consumer in a fun and “ownable” way.
With roughly two months of planning, pre-production and location scouting culminating in a four-day, two location shoot in Orlando, FL and St. Clairsville, OH the nm+u team was able to deliver 80+ custom photos and a brand video on time and on budget. Lighting, wardrobe selection, casting, prop styling, make-up, post-production and coloration were intentional focuses in order to achieve the look and feel that now makes up the “Stay Hawthorn. Stay as you are” campaign style.