Better Homes & Gardens Real Estate

The Distinctive Life Magazine

NM+U was tasked with creating a luxury magazine for the Better Homes and Gardens Real Estate Distinctive Collection sub brand.

Challenge

The Distinctive Collection program is one that brings luxury to the forefront for the Better Homes and Gardens Real Estate brand. The challenge is to showcase not only brand listings, but to do so in a way that allowed the brand to show off its value proposition of being a stylish, lifestyle brand at the same time.

Solution

The creation of a magazine allowed the brand an arena to offer up-to-date style ideas, contemporary home themes and insightful lifestyle tips. Available both online and offline, the magazine is an oversized, beautifully printed piece that is customizable by agents to become the perfect leave behind. The end of each issue also features listings within the Distinctive Collection network to show off the power of the brand as a whole.

Print Version
Digital Version